Field note 01
Prioritize the mark
Choose the letters, symbol, and color relationships that matter most. Simplify extremely fine lines before they turn into an indistinct texture. Review the pattern at the final face dimensions and request a supplier feasibility check for the selected weave. Assign an approval owner for required wording and symbols, and obtain destination-market review where applicable. If essential information cannot fit legibly, revise its hierarchy or use a separate label instead of compressing it into the brand mark.